BUSINESS PRODUCTS
A follower-based business messaging model for sending category-tagged messages in one-to-one chats.
Message category
Available
Send one-time passcodes and verification messages as structured content (body, footer, OTP button), with no template approval step. This narrowly scoped account-security category does not require a follower relationship. ChatX account sign-in has its own separate OTP flow.
Message category
Available
Send order, payment, delivery, and appointment updates as free-form text to active followers, one recipient at a time, with no template approval step. The API rate limits repeated sends to the same recipient.
Conversation message
API only
Service is a free-form message for customers who actively follow your business. Customers can unfollow at any time.
Message category
Available
Send promotions, offers, and awareness messages to followers who explicitly opt in. Use free-form text or rich content with buttons or a carousel. No template, audience, campaign, or approval tooling is required.
CATEGORIES
Utility uses free-form text, marketing supports free-form or rich content, and authentication requires structured content (body, footer, OTP button). No template approval is required.
CONVERSATIONS
Customers control the relationship by following or unfollowing your business. Utility and service require an active follower; marketing also requires opt-in. Authentication is reserved for account-security messages.